Another One For The Things That Don't Make Sense File

Can someone out there please tell me what is supposed to be so cool about keeping a sticker on the bill of a "Fitted" cap?  This is one that escapes this critical thinker so I am sure there must be someone out there who can explain it. There has to be someone out there who can help me out.......#thingsthatdon'tmakesense.  Yes, in my view it looks stupid.  As always, I welcome your commentary in the comment section of the blog.