Friday, November 7, 2014

Never Underestimate the Power of a Smile

Never underestimate the power of a smile. Southwest Airlines has figured that out in one of their latest advertising campaigns created by GSD&M.
"You can't charge for smiles. That's probably why Southwest Airlines is still giving them away. Enjoy your flight with Southwest today."
Think about when you have achieved your desired results when interacting with someone else. Was it when you were mean, angry or your face looking like cracked ice? Or was it when you were smiling? Think about the last time you had great customer service. Was the person smiling and polite or grumpy and mean? According to Sarah Stevenson in her post There’s Magic In Your Smile as a guest blogger for Cutting-Edge Leadership
"Scientist and spiritual teachers alike agree that the simple act can transform you and the world around you. Current research (and common sense) shows us that a smile is contagious. It can make us appear more attractive to others. It lifts our mood as well as the moods of those around us. (Merci, Colette.) And it can even lengthen our lives."
Interestingly, there are many people who for whatever reason refuse to smile. If you have ever dealt with one of these people, then you know it is not a fun experience. So lift your mood, the moods of those around you and possibly live longer. SMILE. You are invited to hear me live on Saturdays at 6 a.m. ET on gobrave.org as the host of The Reading Circle where I'll be smiling on the air. You are also invited to follow The Critical Thinker on Twitter @thinkcritical01.  

P.S. I love the ad as the actress has a beautiful smile. 

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